HOW MUCH IMPACT DOES YOUR WORK WANT TO HAVE IN THE WORLD?

HOW MUCH IMPACT DO YOU WANT TO HAVE?

I created INCANDESCENT because so many coaches and consultants I know want to reach more people with their work and they know that their brilliance can spark waves of change. 

THE BUSINESS WORLD NEEDS YOU. 

The INCANDESCENT program teaches coaches and consultants how to land enterprise clients and serve them at the highest level- without selling your soul or selling out. 

N.B. This here is a long read for people who are truly serious about growing your impact and your business. If you already know you want in to the program, click this. 

If you're new to me, my name is Lauren, and over 8 years I've made well over $1 million in consulting and coaching fees with larger clients. I've definitely loved having small biz, startup and solopreneur clients too, but the vast majority of my income is from bigger businesses. 

THE MONEY IS IMPORTANT, BUT SO IS MY LESS OBVIOUS SUCCESS: CHANGING THE LIVES OF PEOPLE WHOSE WORK TOUCHES MILLIONS. 

Here's how: I've coached and consulted with the heads of billion dollar organizations; a sitting member of the US House of Representatives; execs at the Department of Defense, major telecoms and dotcoms; a partner at the second largest law firm in the world; Olympians; and multi-nationals that perhaps you've heard of (APC, Media General) and ones you probably haven't.  

AMPLIFY YOUR IMPACT

When you tally up the impact those companies have on the world, that means that my contribution just got amplified by millions. Because when I show up to work with leaders, they show up differently- as leaders who make a difference.

You could be in one of several growth stages in your business. Perhaps you've created a thriving practice working with solopreneurs and are ready to work with bigger companies, teams and executives. Maybe you've thought about leaving your current job to pursue consulting and coaching. Or you may have already tried to land corporate clients but found it tough to get a foot in the door.

When consultants and coaches (especially the heart/soul centered kind) think about pursuing bigger contracts, I find they have a few similar fears and misconceptions, including: 

• “How do I even find these kinds of clients? And once I do locate them, how do I talk to them? ”

• “I’ve heard that B2B sales requires cold calling. The thought of cold calling makes my skin crawl- I could never do that. ”

• “Will I have to wear a suit or speak in business jargon? Because I pretty much like Birks and beads...”

• “I’m not quite sure how to create products and services for the corporate market. And pricing??? I feel like that’s a black box. How will I know if I’m pricing things appropriately? ”

These are real concerns. Is it any wonder that more entrepreneurs don't make the jump to work not just with solopreneurs but also with larger companies? 

I want you to know that I hear you.  These fears and questions are legit (I have had them too!) and there are actually pretty simple answers to them, so I've made a series of short videos to address each the most common qualms. Here goes! 

ON FINDING (AND TALKING TO) THE RIGHT PEOPLE: 

ON COLD CALLING: 

WILL I HAVE TO WEAR A SUIT OR SPEAK BUSINESS-Y JARGON? 

ON CREATING WELL-PRICED PRODUCTS AND SERVICES FOR THE CORPORATE MARKET: 

Ok! I hope you enjoyed that short series addressing most the fears consultants and coaches may have when thinking about pursuing the B2B market. 

Now, let's talk about the #1 reason more consultants and coaches don't work with bigger corporations. (Oh, and for our purposes "bigger" could mean a local biz doing $1 million in annual revenue to a billion dollar public company- it all depends on your perspective.) 

WHEN SELLING TO COMPANIES OF ANY SIZE (BEYOND THE SOLOPRENEUR), THE SALES CYCLE IS USUALLY LONGER AND THE SELLING ENVIRONMENT USUALLY MORE COMPLEX. 

I have definitely met a CEO and found myself working with her team in a matter of days. But that is usually an outlier experience. In general, especially as companies get larger, getting a potential client to the decision of yes or no takes longer and involves a lot more people, competing agendas, budget sign offs and alignment calls than you might be used to. 

And that can be frustrating, exhausting and confusing for the consultant/coach. 

But remember, you're in this for the impact AND the income. If you're willing to do the work it takes to land a corporate client (or several!) the rewards can be amazing. 

• Massive confidence in your abilities when you (successfully) tackle a particularly complex situation.

• Huge paychecks to go with the amazing results you help your clients achieve.

• The knowledge and pride that you've come into the corporate world and remained true to who you are.

• Flexibility to create the schedule that suits you, your family and your clients.

• Amplified impact- your work leaves a legacy that transforms company culture.

It's a spectacular feeling to know that your work can effect change in a company. Larger businesses can seem so intractable- like behemoths that never change. And powerful CEOs? They are sometimes intimidating to work with but usually have capacities that have barely been tapped...until you show up. 

Working with execs and larger organizations has been a highlight of my career. And in my vision, an army of soul-centered entrepreneurs start to storm the gates of corporate America, conducting sneak attack change management, one employee at a time. 

So now that you know a little bit about my agenda, let's talk about the agenda for INCANDESCENT.

INCANDESCENT IS A BUSINESS DEVELOPMENT TRAINING FOR HEART-CENTERED CONSULTANTS AND COACHES WHO WANT TO WORK WITH BIGGER COMPANIES WITHOUT SELLING THEIR SOULS. 

I bet you might be thinking, "I don't really want to take a course about sales. I already know about sales." 

That may be true, and if you are already doing really well selling to solopreneurs and don't want to expand to bigger businesses OR if you are already make multiple six figures selling to corporate, then you probably don't need this course. 

However, if you DO want to take the amazingness you've created with your solo entrepreneur clients and achieve similar results in a corporate sphere, then, well, let's play! 

BUT FIRST, A LITTLE STORY...

14 years ago, I accidentally found myself working with corporate clients, first as a wholesale sales rep of luxury clothing and handbags* and then as a real live consultant helping those same companies with everything from design, sourcing and production to HR, PR, marketing strategy and retail sell through. 

*By wholesale sales rep I mean that I was paid ONLY commission on what I sold to boutiques and department stores. This was 2005 so e-commerce was a blip. I bought samples from the designers with my own money, bought a car, and started cold calling stores all along the East Coast and selling at trade shows throughout the US. It was baptism by fire. 

Ok, now we can continue...

My first gigs as a freelance sales person rapidly transformed once I had proven my sales abilities and allowed me to get to know one industry (fashion) very well from soup to nuts. I didn't have a specialty, a strategy to grow my own business or any particular focus. I just convinced CEOs I could help them and then did whatever it took to be successful. In one dream role, I got to live in Italy for six weeks, design a line of handbags and work on the prototypes with the same factory that makes Jimmy Choo! All while I was a consultant and working with other clients simultaneously. 

Gradually, though, the rigors of the fashion cycle wore me down and I realized I would have to diversify in order to make a great living and not be crazy. I began to use my coaching certification and found that I could apply much of what I had learned in the fashion industry to all kinds of other market sectors. 

It was all starting to come together.

My corporate work slowly evolved to be market agnostic but focused on a few key things: 1. sales and growth strategy, 2. healthy corporate cultures, 3. great leaders and 4. the joy imperative (this one is new). 

Once I nailed down my areas of focus, business prospecting became easier (SEO helped!) and my sales cycles shortened from 18 months (yes, seriously) to a few weeks. Phew! 

During that time, I was able to see what worked (meeting CEOs) and what didn't (trying to prove my worth to the wrong type of client) and eventually codified my process of getting and keeping corporate clients. 

AND THAT'S WHAT I'M CALLING INCANDESCENT. 

I chose this name because it's about light bulb moments and bringing brilliance out in ourselves and in others, yes, but more importantly, it's about impact. Electricity was a game changer for our world. And I believe that real, lasting social change is going to have to come from the business arena. The citizenry can agitate all it wants but without responsible corporations, any splash we make will not create lasting change. We need our business leaders to throw their might behind the changes that matter. And who better to light up those leaders than that proverbial army of heart-centered coaches and consultants? 

You guys, I've never had so much fun writing a sales page (I know- crazy), and I'm pouring my heart into this program. I so dearly want to see you succeed in your goal to reach more people with your work, and I know that you can do it. I also know there are some skill sets and some very specific tools that will help make achieving your goals much easier and more fun. 

INCANDESCENT is a three day training that equips heart centered coaches and consultants to land big contracts with small and medium sized businesses (say $5 million to $500 million) and then provide impeccable levels of service to help those clients achieve massive results- giving you repeat customers, sizable retainers, and the satisfaction of doing work with impact. 

We do this via virtual workshops that prioritize knowledge transfer and offer opportunities for workshopping your ideas. 

Keep reading to learn more and apply. 

Here's the program I've put together:

Want to know more?  

I look forward to getting to know you. To begin the application process, click the button below to schedule an information call. 

A few kind words...